Wednesday 22 June 2011

Feeding your news to the world

MAD Australia Productions

Announces Video Newsfeeds!


Tuesday, June 21, 2011

Alerting the world to your words in business has traditionally been an expensive exercise.

Now, one Adelaide marketing company has developed a concept that allows businesses to deliver their message for a fraction of what it once cost.

The idea is called a Video Newsfeed and it entails businesses delivering their message in a newsroom setting and having it broadcast to the world.

The concept was developed by Mr Craig Douglas, CEO of MAD Australia Production to meet the demand of clients who needed a cost effective way of talking to customers and potential customers.

“In our experience developing marketing and promotional strategies for businesses, we discovered people pay more attention to information delivered by a newsreader or, a reporter speaking to camera from an appropriate location, that appeared to be emanating from a news service,” said Mr Douglas.

“What we do is craft corporate messages into newsworthy items to create a video newsfeed using the magic of green screen.

“Businesses find newsfeeds particularly useful to brand themselves as experts in their industry, and welcome the opportunity to avoid ‘hard selling’ and instead give real information that has value to viewers.”

For more information on Video Newsfeed and details on how to be involved, download our Video Newsfeed Factsheet
or call Mr Dale Ross on:  (08) 8244 7880 or visit:  www.madaustraliaproductions.com.au